Business 101
- Defining your business idea
- Market research basics
- Creating a business plan
- Choosing a business structure
- Registering your business
- Obtaining licenses and permits
- Setting up business banking
- Funding options
- Choosing your product niche
- Identifying your unique selling proposition
Branding
- Developing your brand identity
- Creating a memorable logo
- Choosing brand colors and typography
- Crafting your brand story
- Developing a brand voice and tone
Marketing
- Creating a marketing strategy
- Content marketing fundamentals
- Email marketing best practices
- Social media marketing strategies
- Influencer marketing
- SEO basics for online stores
- Paid advertising options
- Affiliate marketing programs
- Public relations for eCommerce
- Creating buyer personas
- Implementing remarketing strategies
Website and Technology
- Choosing an eCommerce platform
- Selecting a domain name
- Website design principles
- Mobile optimisation
- Implementing secure payment gateways
- Setting up analytics tools
- Choosing and integrating CRM software
- Implementing chatbots
- Using AI for personalisation
- Ensuring website security
Product Management
- Product sourcing
- Managing supplier relationships
- Quality control processes
- Inventory management techniques
- Product photography tips
- Writing effective product descriptions
- Pricing strategies
- Managing product categories
- Seasonal product planning
- New product launch strategies
- Sustainability: Do Your Customers Even Care?
Operations and Logistics
- Setting up a fulfilment process
- Choosing shipping carriers
- Implementing order tracking systems
- Returns and exchanges policies
- Warehouse management basics
- Packaging design and unboxing experience
- International shipping considerations
- Dropshipping vs. holding inventory
- Managing backorders and pre-orders
- Implementing quality control measures
Customer Experience
- Designing an intuitive user interface
- Streamlining the checkout process
- Implementing customer reviews and ratings
- Creating an effective FAQ section
- Developing a customer service strategy
- Handling customer complaints
- Implementing loyalty programs
- Personalisation techniques
- Creating an omnichannel experience
- Post-purchase follow-up strategies
Sales
- Pricing for profit
- Cross-selling and upselling techniques
- Managing sales funnels
- Creating effective product bundles
- Optimizing conversion rates
- Reducing cart abandonment
- Seasonal sales strategies
- Managing discounts and promotions
- Implementing a referral program
- Analyzing sales metrics
Financial Management
- Understanding eCommerce accounting basics
- Managing cash flow
- Understanding and managing COGS
- Tax considerations for eCommerce
- Budgeting for marketing and advertising
- Financial forecasting
- Understanding key financial metrics
- Managing chargebacks and fraud
- Securing business loans or investments
- Profit margin optimization
Growth and Scaling
- Expanding your product line
- Entering new markets
- Developing strategic partnerships
- Scaling customer service
- Managing rapid growth challenges
- Expanding to physical retail (if applicable)
- Franchising opportunities
- Mergers and acquisitions
- Diversifying revenue streams
- International expansion strategies
