Earlier this year I traveled to China (and ended up detained by Guangzhou police for 9 hours while 7 weeks pregnant, but that’s a story for a different day 😅). I got to experience how the full-on surveillance looks like. Your every financial move is tracked through Alipay. CCTV cameras are everywhere. Train journeys recorded …
Your customers don’t care how smart you are. They care how much smarter you can make them. Most businesses fail at selling because they’re obsessed with explaining how their product works instead of what it actually does for people. You see this everywhere. Companies bragging about their “revolutionary AI algorithm” or “proprietary blockchain technology.” But …
Here’s the uncomfortable truth about human psychology – we’re more motivated by what we might lose than what we might gain. You can spend hours explaining how amazing your product is, but show someone what they’re missing out on? They act immediately. Loss aversion is real and it’s powerful. People will work twice as hard …
Stop trying to sound like a smartass. You’re confusing your customers and killing your sales. We sell Japanese kitchen knives. Period. Yes, we also sell cutting boards, mortar and pestle and accessories, but knives are our core product. Simple, clear, no confusion. If I said “we provide premium cooking experiences,” people would wonder – are …
It’s nearly 5am, another of my interrupted by Carpel Tunnel Syndrome night. 2 months to go, I’m guessing – more frequently mixed with some weird, previously unknown to me symptoms. Human body is bloody amazing, so many things need to function simultaneously for us to be well. Get one thing is a bit off and …
You’re probably consuming way more than you’re creating. And it’s killing your potential. Social media is a double-edged sword. It can inspire you with incredible ideas, or it can suck the creativity right out of you. You scroll for “inspiration” and three hours later you’re watching someone’s breakfast routine, feeling paralysed and unproductive. Another morning …
Your network is your net worth. I’m sure you’ve heard this a million times, but some people in your network are actually making you poorer. At school they are teaching you that networking is just about collecting contacts and attending events. Well, it’s about the five people you spend the most time with, because they’re …
Here’s a fun fact – in April I got detained by Chinese police for 9 hours because I had three Oishya knives in my luggage. I was trying to board a train from Guangzhou to Shanghai, planning to do a photoshoot in Seoul a few days later. I chose possibly the worst product for content …
Build your audience before you need them For months, I kept telling myself I wasn’t ready to share business insights publicly. “Wait until you hit 7 figures,” I thought. “Wait until you’re really successful and everything looks polished.” Then I realised that by then, I might not have time. External shareholders, board meetings, different priorities. …
Here’s the hard truth #7: if you don’t advocate for your brand, no one else will. Have no shame about it. Nobody—no employee, no contractor, no freelancer—will ever fight for your mission the way you do. When you’re starting out, you don’t have millions in VC money to throw around. And even if you did, …
If you don’t decide what you want to do — and be known for — you’ll bounce between a million ideas and never execute any of them properly.For me, that’s crystal clear: I’m building two businesses — Oishya, my knife company, and Untrite, my AI decision intelligence company — while growing my personal brand to …
Motivation is unreliable. It’s is like that friend who’s super enthusiastic about your plans but never shows up when you actually need help. (I’m looking at you, X 🙂So what separates people who achieve their goals from those who just talk about them and give up at first try? Habits. Every time I had a …
