I decided to finish the draft and publish a bonus episode of hankka newsletter because a) I missed a couple of weeks of postings in the last months and b) AI developments are progressing so fast, I’m afraid something I wrote a month or even a week ago, may no longer be relevant next week …
I have this memory from when I was a teenager – two adult people who used to be close and who haven’t seen each other for a long time, meet on the street unexpectedly. They exchange hurried pleasantries, make hollow promises of a proper, long catch-up over coffee, then continue with their rushed lives like …
When you’re building your brand and creating content, become known for something. It’s all about storytelling and how you frame it. Become known for something unique. Uncle Roger is famous for his love for MSG, saucy jokes and making fun of Jamie Oliver. Gordon Ramsey does its swearing (but his cooking style is just as passionate). …
If you’re looking for a co-founder and if you’re non-technical, devs don’t want an “idea guy.” They want a BEAST at sales and marketing! Ideas are a commodity. A recent study by Wharton last year showed that ChatGPT was significantly faster and better at coming up with business ideas than MBA students. Nobody wants to …
I’m on my way back from a week’s visit at my home in Poland. One of my homes? I’ve been in the UK for so long, I don’t know where ‘home’ is anymore. Born in Poland, I’ve lived my entire professional life in the United Kingdom, traveling extensively around the world for both work and …
Let’s have a ‘green’ talk (no, not that kind of green 🙂 No matter what you want to believe, even for GenZ, sustainability is not a deciding factor when it comes to buying a product. When building an eCommerce brand, sustainability alone doesn’t drive sales. While consumers may express concern about environmental issues, their buying …
“Good artists copy, great artists steal” – a phrase that’s been floating about creative circles for ages, often with Pablo Picasso’s name slapped on it for good measure. Did he actually say it? Who knows? This idea – that great art comes from “stealing” – is as controversial as it is widespread. Some see it …
Before you start psychoanalysing me, don’t worry. I’m okay. In fact, work wise and personal wise I’ve never been in a better position. And yet, I’m feeling like this: And no, that’s not PMS or any other [easily explainable condition]. Everything is seemingly going great. It’s just strange how hormones and surrounding circumstances dictate how …
When I started writing this newsletter and touching on more personal stories such as being abandoned by my father at the ripe age of 3 months or struggling to find a common language with corporate clients, I first thought for long, if the consequences of me sharing this not eventually bite me in the ass. …
A couple of weeks ago I had a chat with my female friend from high school about how we feel a little scared our beauty will fade and we’ll suddenly become invisible. I have my insecure teens and 20s way behind me, so I’m not assigning my value to my beauty, but it’s an undeniable …
Yassas! In the past I used to sigh each time I had to repeat myself on what we do, feeling that I’ve explained it a million of times and somehow, it looks I speak alien language that no one understands. The problem was me. This is probably one of the main reasons startups don’t grow. …
Choosing a name for your business: seems like a no brainer, yet, many people fall into costly problems because they think ahead. First, it’s all about Memorability. Your business name should stick in people’s minds. Think short, simple, and easy to spell. Think Amazon, eBay or Apple. Next, consider Relevance. When we first started @oishya_, …
