On my daily basis, I’m dividing most of my time between two main businesses: Untrite – the tech startup where we focus on creating automation software for high growth insur and financial companies and Japana – an online shop which me and my colleagues are hoping to grow into thriving retail high end business.
In the series of posts titled Project Japana which will follow, I will focus on writing my experiences of building a brand like this. I know it’s still a looooong way to go, but those 3 years from when Japana has been launched taught me and my colleagues a lot, and I hope some of you may find it useful. Idea for Japana started over 3 years ago (you can read about it here and here). Initially we’ve been selling handmade Japanese kitchen knives, but now we’ve expanded into producing our own high quality products.
I’ve made many mistakes, technical, operational and emotional ones, I’ve encountered hundreds of obstacles resulting from cultural differences (when dealing with conservative, patriarchal business side of Japan) which made me take another direction for the brand. I will be touching on each of the points above (and many more) in separate posts.
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